Copy Paste: How Advertising Recycles Ideas - Joe La Pompe & Mike Koedinger

Copy Paste: How Advertising Recycles Ideas

Joe La Pompe & Mike Koedinger


ISBN: 9783899556902
Published: 2016
Format: Hardcover

$95.00


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$9.00 postage - For any number of books, anywhere in Australia

$9.00 postage

For any number of books, anywhere in Australia

Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad au contraire. They have been presented at major industry conferences and some have even won awards but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself."

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