This large, beautiful book is the culmination of 30 years of research and work in beer advertising.
Michael Bannenberg worked on the CUB account and created many iconic Australian beer brands and their advertising campaigns. It was while exploring these brands that he was exposed to the diverse range of beer advertising. The most graphic advertising items were the beer posters with their unique social context.
This book has 160 unique and never before seen in one collection individually selected posters that represent our great Australian beer culture, all from Michaels own collection. The old brewery posters that Michael acquired were hard to find and not in a great state of preservation. They have been gloriously digitally restored to show off their true colour. These posters are images that will touch the memories of our shared past.
Australias Beer Posters will appeal to just about every Australian as it covers a broad range of breweries in the capital cities and country towns in every State and Territory. This book is co-published with Beer Barrel Publishing (Klering Pty Ltd).
About the Author
Working as an Art Director for advertising agency George Patterson (1980- 2008) and with over 28 years of experience on the Carlton & United Brewery business, Michael Bannenberg has a passion for beer and beverage communication. Its from this passion for beer advertising that Michael has collected and archived Australian brewery memorabilia and its history for the last thirty years. Michael has co-produced beer books including The Brewery (The history of the Carlton Brewery), The Breweries of Australia, Grab a Coldie!: 80s Beer Culture in Australia, The Breweries of Warrnambool and Australian Beer Label Annual Vol. 1 and Vol. 2.