Hidden Persuasion 33 Psychological Influences Techniques in Advertising - Marc Andrews

Hidden Persuasion 33 Psychological Influences Techniques in Advertising

Marc Andrews


ISBN: 9789063695316
Format: Paperback
Publication Date: June 2019

$39.99


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$9.00 postage - For any number of books, anywhere in Australia

$9.00 postage

For any number of books, anywhere in Australia

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

All techniques are supported by rich visual references and additional information on the psychology of behavior change.

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